WordPress Website: The Ritz Salon and Spa
The Ritz Salon and Spa is an upscale salon and spa in Burleson, TX. In addition to the standard services you would expect to find in a salon; The Ritz also has massage therapists, chiropractors,...
View ArticleLogo Design and Branding: Burleson Wine Crawl
The Old Town Burleson Wine Crawl is an event started in Burleson, TX in 2011 by Reis Event Management and The Ritz Salon and Spa. The purpose of the Wine Crawl was to promote local businesses in the...
View ArticleLogo Design and Branding: RETRO
Traditionally the Burleson Chamber of Commerce annual gala celebrates a different city each year. However, 2012 marks the City of Burleson’s centennial celebration. So rather than celebrating a place,...
View ArticleWordPress Website: SCM-FLOW
SCM-FLOW® is the flagship product of Texas Eco Services, a business in Fort Worth, TX providing secondary containment solutions. They have a niche market and needed a site that would showcase their...
View ArticleWordPress Website: Sylvie Meehan Designs
Sylvie Meehan Designs is an interior design company in Fort Worth, Texas. Sylvie actually had a WordPress website before Gonzo Strategies started working with her. However, once we performed her...
View ArticleYou Can Avoid This Painful Marketing Strategy Blunder
Your marketing strategy should be based around removing a “pain” for your clientele. But you have to make sure the pain you solve is real one and solving this pain doesn’t conflict with your customer’s...
View ArticleFind Your Promotional Products for 2013
In January, Gonzo Strategies will be attending North America’s largest international promotional products tradeshow: The PPAI Expo. This expo takes up 1,000,000 square feet of the Mandalay Bay...
View ArticleWarning: Website Owners Beware of this Scam
I’d like to tell you, and warn you, about a little marketing scheme (scam) that was attempted on a couple of my clients. While I had to admire the company’s nerve – in the same way I admire the...
View ArticleFind Your Promotional Products for 2014
In January, Gonzo Strategies will be attending North America’s largest international promotional products tradeshow: The PPAI Expo. This expo takes up 1,000,000 square feet of the Mandalay Bay...
View ArticleJust Be Creative – I Trust You
The title of this post is a phrase that usually leads to disaster for everyone involved. Every design or creative project I work on starts with a strategy meeting with the client. I interview the...
View ArticleIf You Don’t Know What To Do – How Will You Know If You’ve Done It?
When I teach my class on exhibiting at a show the lights come on in people’s eyes at different points in the presentation as they think of new ideas. But one concept seems to make all the student’s...
View ArticleThe Secret to Making Money at Tradeshows & Expos
People who attend an expo or tradeshow don’t usually plan to buy at the show. You probably won’t leave the show with a fistful of cash, but exhibiting at a show gives you a unique opportunity to...
View ArticleOne Day, Seven Sessions, Hundreds of Answers
It’s no secret to anyone who knows me that I’m a total marketing geek. (I’m also a Star Trek freak and a Dr. Who nerd, but that’s another story.) Luckily I’m not the only Fort Worth marketing geek....
View Article“Me Too” Is a Dangerous Marketing Strategy
As someone who eats, sleeps, and breathes marketing; there’s a common tactic I see that just makes me cringe. I don’t cringe because it’s offensive or tasteless. I cringe because I know the business...
View ArticleThe 3 Letters You Need To Know To Market Your Business
Ages ago when I was teaching a class on marketing for small businesses and start-ups one of the students asked a question that still makes me chuckle. He said, “Can’t you just tell me what works and...
View ArticleBranding Essentials: Why You Need to Know About Vectors
“When it comes to branding, Vectors make the world go ‘round” Recently I was working on setting up a promotional product for one of my clients that needed to include logos and branding from a variety...
View ArticleBranding Essentials: Understanding Pixels
Last time I talked about the different types of electronic artwork and the differences between pixels and vectors. Since I spent most of my last post discussing the importance of vectors I thought it...
View ArticleIf You Don’t Know What To Do – How Will You Know If You’ve Done It?
When I teach my class on exhibiting at a show the lights come on in people’s eyes at different points in the presentation as they think of new ideas. But one concept seems to make all the student’s...
View ArticleThe Secret to Making Money at Tradeshows & Expos
People who attend an expo or tradeshow don’t usually plan to buy at the show. You probably won’t leave the show with a fistful of cash, but exhibiting at a show gives you a unique opportunity to...
View ArticleOne Day, Seven Sessions, Hundreds of Answers
It’s no secret to anyone who knows me that I’m a total marketing geek. (I’m also a Star Trek freak and a Dr. Who nerd, but that’s another story.) Luckily I’m not the only Fort Worth marketing geek....
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