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WordPress Website: The Ritz Salon and Spa

The Ritz Salon and Spa is an upscale salon and spa in Burleson, TX. In addition to the standard services you would expect to find in a salon; The Ritz also has massage therapists, chiropractors,...

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Logo Design and Branding: Burleson Wine Crawl

The Old Town Burleson Wine Crawl is an event started in Burleson, TX in 2011 by Reis Event Management and The Ritz Salon and Spa. The purpose of the Wine Crawl was to promote local businesses in the...

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Logo Design and Branding: RETRO

Traditionally the Burleson Chamber of Commerce annual gala celebrates a different city each year. However, 2012 marks the City of Burleson’s centennial celebration. So rather than celebrating a place,...

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WordPress Website: SCM-FLOW

SCM-FLOW® is the flagship product of Texas Eco Services, a business in Fort Worth, TX providing secondary containment solutions.  They have a niche market and needed a site that would showcase their...

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WordPress Website: Sylvie Meehan Designs

Sylvie Meehan Designs is an interior design company in Fort Worth, Texas.  Sylvie actually had a WordPress website before Gonzo Strategies started working with her.  However, once we performed her...

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You Can Avoid This Painful Marketing Strategy Blunder

Your marketing strategy should be based around removing a “pain” for your clientele. But you have to make sure the pain you solve is real one and solving this pain doesn’t conflict with your customer’s...

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Find Your Promotional Products for 2013

In January, Gonzo Strategies will be attending North America’s largest international promotional products tradeshow: The PPAI Expo. This expo takes up 1,000,000 square feet of the Mandalay Bay...

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Warning: Website Owners Beware of this Scam

I’d like to tell you, and warn you, about a little marketing scheme (scam) that was attempted on a couple of my clients. While I had to admire the company’s nerve – in the same way I admire the...

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Find Your Promotional Products for 2014

In January, Gonzo Strategies will be attending North America’s largest international promotional products tradeshow: The PPAI Expo. This expo takes up 1,000,000 square feet of the Mandalay Bay...

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Just Be Creative – I Trust You

The title of this post is a phrase that usually leads to disaster for everyone involved. Every design or creative project I work on starts with a strategy meeting with the client. I interview the...

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If You Don’t Know What To Do – How Will You Know If You’ve Done It?

When I teach my class on exhibiting at a show the lights come on in people’s eyes at different points in the presentation as they think of new ideas.  But one concept seems to make all the student’s...

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The Secret to Making Money at Tradeshows & Expos

People who attend an expo or tradeshow don’t usually plan to buy at the show.  You probably won’t leave the show with a fistful of cash, but exhibiting at a show gives you a unique opportunity to...

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One Day, Seven Sessions, Hundreds of Answers

It’s no secret to anyone who knows me that I’m a total marketing geek.  (I’m also a Star Trek freak and a Dr. Who nerd, but that’s another story.)  Luckily I’m not the only Fort Worth marketing geek....

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“Me Too” Is a Dangerous Marketing Strategy

As someone who eats, sleeps, and breathes marketing; there’s a common tactic I see that just makes me cringe.  I don’t cringe because it’s offensive or tasteless.  I cringe because I know the business...

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The 3 Letters You Need To Know To Market Your Business

Ages ago when I was teaching a class on marketing for small businesses and start-ups one of the students asked a question that still makes me chuckle.  He said, “Can’t you just tell me what works and...

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Branding Essentials: Why You Need to Know About Vectors

“When it comes to branding, Vectors make the world go ‘round” Recently I was working on setting up a promotional product for one of my clients that needed to include logos and branding from a variety...

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Branding Essentials: Understanding Pixels

Last time I talked about the different types of electronic artwork and the differences between pixels and vectors. Since I spent most of my last post discussing the importance of vectors I thought it...

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If You Don’t Know What To Do – How Will You Know If You’ve Done It?

When I teach my class on exhibiting at a show the lights come on in people’s eyes at different points in the presentation as they think of new ideas.  But one concept seems to make all the student’s...

View Article

The Secret to Making Money at Tradeshows & Expos

People who attend an expo or tradeshow don’t usually plan to buy at the show.  You probably won’t leave the show with a fistful of cash, but exhibiting at a show gives you a unique opportunity to...

View Article

One Day, Seven Sessions, Hundreds of Answers

It’s no secret to anyone who knows me that I’m a total marketing geek.  (I’m also a Star Trek freak and a Dr. Who nerd, but that’s another story.)  Luckily I’m not the only Fort Worth marketing geek....

View Article
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